The side view of the new Audi Concept C.

The vehicle referred to is a concept car that is not available in series production.

Strive for clarity

Audi has always been a daring brand.

Our new design philosophy “The Radical Next” will inform every aspect of our experience. At its best, Audi is an unmistakable combination of clarity, technicality, intelligence, and emotion.

Clarity is a way of life

Actor Harris Dickinson embodies the belief of “Strive for carity”

Harris Dickinson stands in front of the Audi Concept C.

The Audi Concept C presents a concrete vision of what’s to come.

This is a first manifestation of our new design philosophy and an embodiment of our four design pillars: Clear, Technical, Intelligent, Emotional.

Front view of the new Audi Concept C from a slightly elevated perspective.
Close up top view of the new Audi Concept C.
Front view of the new Audi Concept C.
Rear view of the new Audi Concept C.
Close up side view of the new Audi Concept C.
A detail shot with the Targa-Hardtop of the new Audi Concept C.
Interior of the new Audi Concept C.

Defined by geometric logic: The interior of the Audi Concept C is both structured and emotionally resonant.

The logo of IAA Mobility 2025.

Audi at the IAA: Design in Focus.

At this year’s IAA, we will present our design philosophy and introduce its first manifestation: the Audi Concept C. An unmistakable expression of Audi design. IAA MOBILITY will take place in Munich, Germany from September 9 to 14, 2025.

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